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Over Memorial Day weekend, I traveled
from
Boston to Milwaukee
to attend an informal reunion with several friends from my alma
matter, Marquette.
By sheer coincidence, one of Flipside’s main targets in the Great
Wikipedia War, Orange Mike, happens to live and work in the Brew City.
When Flip discovered my vacation plans, he asked me if I would be
willing
to help expand Haters
Magazine’s media market and distribute an article savaging
Orange Mike on his home turf. Given my love for mischief and
Haters Magazine (the two go hand in
hand), how could I refuse?
I flew into Milwaukee’s General
Mitchell Airport on Saturday, May 24th, with a suitcase full of
uppers, downers, screamers, and laughers – all contained within fifty
copies of the latest magazine issue. My target was Renaissance
Books: the
large, independent bookstore downtown where Orange Mike peddled his
used
cookbooks and pulp science fiction novels. I planned to descend on his
workplace with my magazines and present one to him directly, asking in
the
process whether I could place them on his news rack for distribution.
After
reading the missive, frothing with rage, he would then venture out
later on for
a hard-won mocha latte, only to find the magazines on display in his
favorite
neighborhood coffee shop! It was quite a plan, and I did end up
distributing Haters Magazine to half a dozen stores and coffee shops in
the area surrounding Renaissance Books.
In my hurry to climb into a rental car and
rush off to the evening’s drinking, however, I failed to check out the
Renaissance Books satellite store less than fifty feet away in the
airport
terminal. Inside, Orange Mike was finishing up a long day’s work of
recommending dusty tomes to weary travelers. As it happens, the main
store
downtown would be closed for the weekend, and would not reopen until
three
hours before my plane was scheduled to take off. When I visited
the main
store that following Tuesday, I learned that Orange Mike only worked
Saturdays
at the airport store . . . in an attempt to rectify my tactical error,
I swung
by the terminal store on my way to security to drop off a copy. The
cashier at
the store was kind enough to place the issue in a paper bag, labeled
“To
Orange Mike, From Flipside” . . . hopefully he received it without a
problem, but not without incident.
During the course of my magazine
distribution efforts, I took several pictures of my adventures, which
include
sparring with Evangelicals on Wisconsin Avenue on a Sunday afternoon
and decorating the
third floor upholstery in a large downtown bookstore.

Standing outside Renaissance Books, downtown
Milwaukee.

Renaissance Books, front

Store is closed. I say it’s open!

A souvenir for passerby. I stuck this in the
window.

One of many newsstands that now feature
Haters Mag. This one was located
at Café Mocha, about two blocks south of Renaissance Books. The
owner gave me
permission to stick it in.

This is outside the Grand Avenue Mall, about
two blocks south and two
blocks west of Renaissance Books. This is on a Sunday afternoon. The
people in
the background were religious nuts, handing out their Jesus wares to
unsuspecting pedestrians. I decided to compete with them on the other
side of
the plaza by offering free rap magazines. There were several takers.

Me handing out magazines. I then stood across
the street and did the
same thing once the religious people set up shop there to get away from
me.
They then accosted me for my choice of apparel. Assholes.

An advertisement inside the Grand Avenue
Mall. I threw this in there
because this guy looks JUST LIKE the villain from Superman III.

Inside Renaissance Books on Tuesday morning.
The whole place looks like
this. This was taken on the third floor – couldn’t get too many
shots in, since the sales people have nothing better to do than to roam
around.

I am speechless at the sheer volume of books
available here.

Since Mike wasn’t around and the place was a
pigsty, there were
no good locations for placing the magazine. So, I chose several
unattended
chairs on the third floor to place the volumes on. Would someone get
the
message, or would it inadvertently end up stuck under a fat orange ass?

This chair overlooks the Milwaukee
River. Not quite the
Charles, but quaint nonetheless.

Me in a bookstore.

I placed a couple of magazines in here, too.
Will the message go
unnoticed?
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Editors Notes:
The only thing creepier than sending our minions (or enterprising
associates) to Milwaukee to stalk Wikipedians should be the fact that
Haters Magazine has several of them, all of whom are named Matt, and
all of whom have a masters at Marquette. This particular Matt has
the unique property that when you Auto Adjust his levels in a
photograph, Photoshop removes all the red from the entire photo.
At least the unlicensed version does.
Fortunately, Matt was heading to Milwaukee anyway, but that in no way
minimizes his dangerousness or the global reach of Haters
Magazine. We should be envisioned as an octopus whose tentacles
encircle the globe in a slimy suction grip. Orange Mike was
selected for attention because he killed our Wikipedia account.
Wikipedia administrators have been trying to kill Matt's accounts as
well but have only succeeded in banning the Fenway colleges from using
Wikipedia.
A special June issue of Haters Magazine was created in six days for the
purpose of this mission. On the seventh day, we rested.
The guy who means business really is the villain from Superman
III so don't send us letters comfirming this.
The letters on the cardboard box do
not stand for Win Animal Rights. Win Animal
Rights (locally) is
Bill Budington and Derek
Garcia, and they are both persons of interest
to the FBI. They also support the IWW, of which Orange Mike is a
member.
For more on the life and times of
Orange Mike, eat big, put on an orange jumpsuit and go to Star Trek
conventions. Or click this link.
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